We were approached by Initial Rewards, a 15 year old loyalty business that specialises in end-to-end rewards fulﬁllment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulﬁlment.
As a result of this journey, Gift&Go was born and became the ﬁrst platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues.
We helped Initial Rewards to transform from a non scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform. Initial Rewards now has the potential to revolutionise the rewards industry and has already created signiﬁcant opportunities for partnerships with leading brands.