Gift & Go is a gifting technology platform that enables businesses to create powerful loyalty stores and promotions whilst harnessing the power of Amazon Business.
- Skills: Consultancy, development, support and maintenance, design and branding, animation.
- Website: http://giftandgo.com
We were approached by Initial Rewards, a 15 year old loyalty business that specialises in end-to-end rewards fulfillment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulfilment.
As a result of this journey, Gift&Go was born and became the first platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues.
We helped Initial Rewards to transform from a non scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform. Initial Rewards now has the potential to revolutionise the rewards industry and has already created significant opportunities for partnerships with leading brands.
Gift & Go enabled us to draw on a lot of different skillsets and pushed our team on their own capabilities to achieve incredible results with a truly innovative new product.
- Conceptualised and scoped the solution in a Product Discovery workshop.
- Developed and crafted a solid business model and investor slidedeck.
- Created Branding including new logo, visual assets, exhibition stand design and template documents.
- Produced an animated promotional video to promote the new technology including script.
- Integrated with third party provider APIs, including 13 Amazon Business global catalogues.
In building the Gift&Go platform, we delivered the following key features:
- Custom store builder.
- Theme builder to create customisable gift sites.
- Campaign builder to create your own campaigns.
We also built a robust API layer for a global gaming company to be deployed on over half a million outlets.
