• Elemental Concept - GiftandGo Designs
  • Elemental Concept - GiftandGo Designs

Gift & Go Platform

A platform for brand, promotions and loyalty


Gift & Go is a gifting technology platform that enables businesses to create powerful loyalty stores and promotions whilst harnessing the power of Amazon Business.

  • Skills: Consultancy, development, support and maintenance, design and branding, animation.
  • Website: http://giftandgo.com

Our contribution to Gift & Go

Short Summary

We were approached by Initial Rewards, a 15 year old loyalty business that specialises in end-to-end rewards fulfillment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulfilment.

As a result of this journey, Gift&Go was born and became the first platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues.

We helped Initial Rewards to transform from a non scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform. Initial Rewards now has the potential to revolutionise the rewards industry and has already created significant opportunities for partnerships with leading brands.

What we did

Gift & Go enabled us to draw on a lot of different skillsets and pushed our team on their own capabilities to achieve incredible results with a truly innovative new product.

  1. Conceptualised and scoped the solution in a Product Discovery workshop.
  2. Developed and crafted a solid business model and investor slidedeck.
  3. Created Branding including new logo, visual assets, exhibition stand design and template documents.
  4. Produced an animated promotional video to promote the new technology including script.
  5. Integrated with third party provider APIs, including 13 Amazon Business global catalogues.

In building the Gift&Go platform, we delivered the following key features:

  1. Custom store builder.
  2. Theme builder to create customisable gift sites.
  3. Campaign builder to create your own campaigns.

We also built a robust API layer for a global gaming company to be deployed on over half a million outlets.

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