Scope. Iterate. Validate. Repeat.
We’ve built up a strong team of multi-disciplinary designers, content strategists and animators ready to bring your concepts to life.
Putting users first
UX has become the critical factor in the success or failure of many products on the market.
No matter how good your idea or slick the design, if your user experience through your product is bad, you are shooting yourself in the foot. We address this by driving user-led design from the beginning, creating easy to follow flows and testing these throughout the design and build process, to get the best product for your user.
It’s essential to examine how efficiently your products are doing what they’re meant to be doing. By doing a deep dive into your existing content and understanding your site, we can offer clear insights in how to better connect with your users to achieve your goals and improve your user experience.
User testing with a high fidelity prototype is a cheap and quick way of gauging public opinion to the product, highlighting general or usability issues as well as unnecessary or unpopular features. Our designers can quickly turn around a high or low fidelity prototype to test assumptions and make fast decisions.
User testing and moderation
The more issues you can uncover early on, the faster and more cost effective they are to fix, which ultimately leads to an even better product. Our designers are fully equipped to prepare, facilitate and moderate user testing sessions and focus groups, following up each session with a comprehensive record of all findings and recommendations going forward.
Visualising your product
According to Google research, 26% of all installed apps are used no more than once. The main reason for this is poor UI.
To engage users into your interface, you should follow the most recent design trends and this is what our designers strive to do.
UI trends are intended not only to satisfy users’ aesthetic requirements but provide them with the high level of usability and for Elemental Concept, we see UX and UI as hand in hand.
UI trends have created a visual language that we come to expect and give us comfort, so it’s crucial to design using existing current frameworks like Material Design and Ionic – This ensures that we are giving an intuitive experience.
Our UI designers bring together all brand and UI elements, usability requirements, iconography and photography to deliver an interface that best reflects the company brand, drive and mission in a clear and delightful way.
The power of structure
Content strategy plans for the creation, delivery, and governance of useful, usable content.
It is essential that a site has a strong content strategy approach before any design is done to ensure a seamless user flow leading to successful completion of tasks, as well as easy, successful digestion of brand, message and voice – These are the desired outcomes of user experience.
A structure is crucial to make information easily available to the user and this is what our designers bring to the table in the beginning of any project.
Tailored Content Strategy Template
Together, we discuss and plan the type of content that needs to be created and how it will be organised and structured across the site or build. We then provide you with a template to supply content on this basis with clear instructions to enable us to turn around copy quickly and shape to final product from there.
UX and Copy Writing
Words are the means of users successfully navigating a product as well as defining it. We may laugh but as simple as it may seem, the word on the call to action button is more important than its container.
Beautiful UI may be one thing but the text that sets the context for the proceeding user journey establishes your products and has the power to delight or confound and frustrate people. And ultimately, make or break your offering.
We have the means to draw these words to the fore and shape them for conversion and delight.
Bringing concepts to life
Few assets have the power to swiftly distill the stories in your data and visually communicate with the same speed and immediate impact as a strong visual or a humble infographic.
Concept visuals and infographic based decks are proven to be much more impactful than their word-heavy counterparts. They can be amusing, instructional, impactful and clever and done well, can bring real value to a company.
The humble infographic can convey:
Your online calling card
Your website is your online business card, your global digital brochure, essential to getting your business traction.
It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.
Given that tight timeframe, making a good first impression should be among your first orders of business.
Elemental Concept have created many websites that place strong emphasis on UX and content strategy so we can guarantee on the first impression having an impact in user engagement from the get-go.
Creating your core identity
Understanding the key foundations of your company will ensure strong, consistent growth for the future of their organisation: This is the power of Brand Identity.
While logo design or mission statements are key to your brand, they don’t define it. Knowing how to create a brand identity means recognising that your identity is the full summation of your business – everything that makes your company the unique entity it is, or should be.
Together, we can create a solid brand identity that works for you, which you can use to influence and engage your customers at every business touchpoint. It is an essential part of beating your competitors, and succeeding in your business environment.
Concepts in motion
Animation is not limited to the entertainment industry – It is actively changing how we engage with technology, from UI to behavioral design enhanced by functional animation.
As companies evolve and develop, different marketing and engagement strategies are needed to attract investors, entice stakeholders and delight users. Enter a tool that stretches across marketing and software. That’s animation.
Animated marketing videos are not only a great way to explain your business proposition in just a matter of seconds, entice business investors with an easy consumable asset but also to attract your potential customers attention.
Functional Animation in UI Design
Motion has the highest level of prominence in a user interface. Neither text nor static images can compete – Our eyes are hardwired as a reflex to pay attention to moving objects. We can take full advantage of this practice of functional animation within your product to enhance absorption of material as well as increase engagement.
Motion Design Showreel 2021/2022
Our videos below show a sample of videos we’ve delivered to clients over the past couple of years.
Check out our other content…
Our showreel below shows a sample of some of the work done for our clients here in Elemental Concept.
Functional Animated Assets
Within the industry, many popular companies such as Uber, Netflix, Instagram and Google use Lottie-based animations to provide life to their products to allow them to stand apart from the waves of ordinary applications.
Lottie is an iOS, Android, and React Native library that renders After Effects animations in real time, and allows native apps to use animations as easily as they use static assets. Lottie uses animation data exported as JSON files from an open-source After Effects extension called Bodymovin.
Our designers have created a selection of wide topic Lottie animation packs that you can take home today, but for custom work, reflecting your own unique concepts and brand, we have you covered.
Using Lottie as a framework, you’re able to offload the motion design process to designers entirely, letting developers focus on bringing your ideas to life. With small file sizes, high quality and easy integration into your build, Lottie animations are a no-brainer for your product.
Reach out today to chat through your project. We’ll recommend a strategic path forward for you for any design related needs you may have that makes sense in the grander scheme of your business.