• Afoodible

    Fridge in your pocket

    Elemental Concept - Afoodible Design


The mission at Afoodible is to make it as easy as possible for you to waste less and save more. We tend to purchase more than we need and throw away our food too readily – with Afoodible you can keep an eye on your food wherever you are. With this fridge-in-your-pocket you can easily push expiry dates, share food and generate recipes to reduce your environmental impact.

  • Skills: Consultancy, development, design and branding, full hybrid app build and deployment
  • Website: http://www.afoodible.com

Our contribution to Afoodible

Short Summary

Our Client has a mission – to provide simple tools to help people contribute to a sustainable future. Afoodible is a “fridge in your pocket” mobile app that helps you reduce your food waste and your food budget.

We were approached at the early stages as the concept for the food-in-your-pocket app was taking shape. We took our Client through a Product Discovery workshop the output of which was a working prototype, a business and financial model and an investor deck – the tools to help our client validate the concept and refine the business model.

With a validated model, we embarked on the MVP build adopting the tools and frameworks enabled by Elemental Apps to allow for a rapid build, deploying to the app stores within 6 weeks of writing the first line of code.

What we did


  • Crafted the business model
  • Conceptualised and scoped the solution in a Product Discovery workshop
  • Created a strong investor pitch deck
  • Created the brand and logo


  • Built a working prototype using the established components and frameworks from Elemental Apps
  • Facilitated user-testing workshops and production of feedback report
  • Refined user-flow and features in preparation for the build


  • Built and launched to both the Apple and Google Play stores a hybrid mobile app

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