We were approached by Initial Rewards, a 15 year old loyalty business that specialises in end-to-end rewards fulfilment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulfilment.
As a result of this journey, Gift & Go was born and became the first platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues.
We helped Initial Rewards to transform from a non-scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform. Gift & Go now has the potential to revolutionise the rewards industry and has already created significant opportunities for partnerships with leading brands.
Gift & Go enabled us to draw on a lot of different skill sets and pushed our team on their own capabilities to achieve incredible results with a truly innovative new product.
- Conceptualised and scoped the solution in a Product Discovery workshop.
- Developed and crafted a solid business model and investor slidedeck.
- Created Branding including new logo, visual assets, exhibition stand design and template documents.
- Produced an animated promotional video to promote the new technology including script.
In building the Gift & Go platform, we delivered the following key features:
- Theme builder to create customisable gift sites.
- Campaign builder to create your own campaigns.
- Integrations with third party provider APIs, including 13 Amazon Business global catalogues and Best Buy.
- A robust API layer enabling 3rd parties to integrate with the platform to include a global gaming company deploying on over half a million outlets.
We continue to serve as a Tech Partner to G&G, providing all tech leadership as well as hands-on development & deployment.
Today we are working alongside a G&G tech team that we helped to recruit and onboard, and have since continued to train and mentor.