Gift & Go

Loyalty

Background

Gift and Go rank among the top 100 tech firms in the UK, offering a gifting technology platform that empowers companies to establish impactful loyalty stores and promotions by leveraging the capabilities of Amazon Business

Skills

Java, Springboot, Kotlin, Angular, Material Design,  Microservices, AWS, Docker, Jenkins

Services 

  • Industry sector: Loyalty
  • Services: Tech Leadership, Software Development, Infrastructure Services, Support & Maintenance, Design & Branding, Animation
  • Website: http://giftandgo.com

Our contribution to Gift & Go

Project Summary

 We were approached by Initial Rewards, a 15 year old loyalty business that specialises in end-to-end rewards fulfilment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulfilment. 

As a result of this journey, Gift & Go was born and became the first platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues. 

We helped Initial Rewards to transform from a non-scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform. Gift & Go now has the potential to revolutionise the rewards industry and has already created significant opportunities for partnerships with leading brands. 

 

Gift & Go enabled us to draw on a lot of different skill sets and pushed our team on their own capabilities to achieve incredible results with a truly innovative new product. 

  • Conceptualised and scoped the solution in a Product Discovery workshop. 
  • Developed and crafted a solid business model and investor slidedeck. 
  • Created Branding including new logo, visual assets, exhibition stand design and template documents. 
  • Produced an animated promotional video to promote the new technology including script. 

In building the Gift & Go platform, we delivered the following key features: 

  • Custom store builder. 
  • Theme builder to create customisable gift sites. 
  • Campaign builder to create your own campaigns. 
  • Integrations with third party provider APIs, including 13 Amazon Business global catalogues and Best Buy. 
  • A robust API layer enabling 3rd parties to integrate with the platform to include a global gaming company deploying on over half a million outlets. 

We continue to serve as a Tech Partner to G&G, providing all tech leadership as well as hands-on development & deployment.  

 Today we are working alongside a G&G tech team that we helped to recruit and onboard, and have since continued to train and mentor.