January 2023


About Elemental Concept

Elemental Concept, a fast growing technology consultancy, are delighted to announce the completion of their Series A funding round led by Pentland Capital.

Elemental Concept’s niche is understanding their customer’s business goals and then delivering software solutions that achieve them cost effectively. With a highly experienced team, the company works across multiple sectors with customers ranging from start-up to multi-national. Leveraging the right technology whether it is AI, Blockchain or Core Software development Elemental Concept have delivered multiple innovation, scale-up and transformation projects to a growing, impressive and loyal customer base.

The investment from Pentland Capital enables the expansion of the company’s global team from the core based in London and Singapore.

Stephen Rubin, Chairman of Pentland Group, stated “Our investment in Elemental Concept follows our strategy of investing in high growth, high potential companies. We invest for the long term and we wish to give the Elemental team the space to fulfil its potential”

Elemental Concept’s CEO, Bimal Shah expressed “We are delighted to have such a prestigious investor on board. Throughout the whole investment process Pentland have demonstrated that they share our philosophy of investing in people and allowing them to grow. With their investment and guidance we feel enabled to accelerate our expansion”

About Pentland Capital

Headquartered in the UK, Pentland Capital Holdings Limited is the investment business of the privately owned Pentland Group. Pentland Capital invests in a diverse range of interests, both directly and through fund managers, and across a range of sectors and geographies.

Pentland Group is also the majority shareholder of JD Sports Fashion plc, which operates around 3,400 stores across 32 territories. It owns Pentland Brands Limited, a brand management company which owns Speedo, Berghaus, Canterbury of New Zealand, Endura, Ellesse and Mitre and is the UK licensee for Kickers. It also has a joint venture partnership for Lacoste footwear.